Welcome to the Latest Insights section of La Reina del Mercadeo. Here, we share valuable information and updates related to marketing trends, strategies, and our recent projects.
Our team at La Reina del Mercadeo is dedicated to providing clarity and inspiration through our marketing services, portfolio, and workshops. We believe that effective marketing should be as clear and engaging as a well-designed shop window.
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What the first tee teaches brands about clarity
The title of this journal entry is a little tangled, but the idea behind it is worth unpacking: golf has long been one of the most effective stages for manufacturers to meet the people who buy their products. Club makers, ball brands, apparel companies and even car and watch manufacturers invest in the sport because the first tee is a moment of attention. Players pause, look at their equipment, glance at what others are carrying, and make quiet judgements. For a marketer, that pause is the equivalent of a shopper stopping in front of a well-dressed window.
Why the setting works
Golf offers something many channels struggle to provide: time and context. A round lasts several hours, conversation flows between shots, and products are used in front of peers rather than simply displayed. A logo on a bag or a new driver in someone's hands becomes a talking point, not an interruption. Brands that succeed here tend to follow a few principles:
- Let the product be seen in use. Demonstration beats description, whether on a driving range or in a shop window.
- Respect the ritual. Golfers value etiquette, so sponsorship and activations that feel intrusive usually backfire.
- Speak to a clear audience. Golf brands know whether they are addressing beginners, club regulars or competitive players, and their message changes accordingly.
- Build trust over time. Repeated, consistent presence at courses and events matters more than one loud campaign.
Lessons for businesses beyond golf
You do not need a fairway to apply these ideas. Every business has its own "first tee": the moment a customer first encounters you, whether that is a storefront in Bogotá, a landing page or a product on a market stall. Ask what the customer sees in those few seconds, what question they are silently asking, and whether your presentation answers it without clutter.
This is the thinking we bring to our marketing services and explore in hands-on sessions through our workshops. If you want more reflections like this one, the Journal collects our notes on campaigns, retail display and brand storytelling.
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