Welcome to the Latest Insights and Events page of La Reina del Mercadeo, a leading marketing studio based in Bogotá. Here, you will find valuable information about our recent activities, workshops, and marketing insights that can help elevate your brand.
At La Reina del Mercadeo, we believe in the power of clarity and creativity in marketing. Our services are designed to inspire and engage, ensuring that your brand stands out in a crowded marketplace. We invite you to explore our portfolio, where you can see examples of our work that reflect our commitment to innovative marketing strategies.
Additionally, we regularly host workshops that provide hands-on experience and practical knowledge in marketing. These sessions are tailored for individuals and businesses looking to enhance their marketing skills and apply effective strategies.
Don't miss out on our upcoming events! Get tickets to join us and learn more about how to make your marketing efforts more impactful.
Communicating Responsibly When Difficult News Breaks
Headlines about violent incidents, such as a vehicle striking a crowd outside a nightclub, spread quickly and often arrive before the facts are settled. For a marketing studio, stories like this are a reminder that brands, venues and event organisers operate in a shared public space. How they speak during and after a crisis shapes trust long after the news cycle moves on.
Pause scheduled content
One of the simplest and most overlooked steps is reviewing automated posts. Upbeat promotions, countdown timers or "don't miss out" messages can feel jarring when an audience is processing distressing news, especially if your business is connected to nightlife, events or the affected city. Pausing campaigns for a short period is rarely a loss and often prevents an avoidable misstep.
Stick to verified information
Early reports about casualties, motives and outcomes frequently change. Brands should avoid repeating unconfirmed details, speculating about the people involved or attaching marketing messages to the event. If a statement is needed, keep it brief, factual and focused on care for those affected. Point audiences to official sources rather than offering your own account.
Prepare before you need it
Businesses that host gatherings benefit from having a basic communication plan ready in advance:
- Clear roles: decide who approves public messages and who monitors comments.
- Holding statements: draft neutral templates that can be adapted quickly.
- Channel checklist: list every account, newsletter and ad platform that may need pausing.
- Customer guidance: know how you will answer questions about refunds, safety or rescheduled events.
Return to normal thoughtfully
When regular activity resumes, tone matters. Acknowledge the situation where appropriate, avoid exploiting it, and let your usual voice return gradually. Audiences notice restraint and remember it.
These principles sit at the heart of clear, honest campaign work. You can read more practical thinking in our Insights section, or see how we approach brand communication in our workshops.
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