Welcome to the Latest Insights and Events section of La Reina del Mercadeo. Here, you will find our most recent updates, articles, and workshops designed to enhance your marketing knowledge and skills.
At La Reina del Mercadeo, we pride ourselves on delivering clarity and creativity in every project. Our studio in Bogotá specializes in innovative marketing strategies, tailored services, and engaging workshops that reflect the essence of effective shop-window campaigns.
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Writing About Loss: Obituaries, Memorials and Respectful Communication
An obituary is one of the most personal pieces of writing a family or organisation will ever publish. We cannot speak to the details of any individual's life or passing, and we would never guess at them. What we can offer, as a studio that thinks carefully about words, is some general guidance on how to communicate with care when a loss affects a community, a business or a team.
Clarity first, always
The same principle that makes a good shop-window campaign readable from across the street applies to memorial notices. People need the essential information quickly: who has passed, how they would like to be remembered, and any practical details about services or tributes the family has chosen to share. Simple sentences and a calm structure help readers absorb difficult news.
When a business needs to respond
If a founder, colleague or long-time client has died, organisations often wonder what to say publicly. A few principles help:
- Follow the family's lead. Share only what they have made public, and confirm wording with them where possible.
- Pause scheduled promotions. Upbeat social posts or sales emails going out alongside a memorial message can feel jarring. Review your calendar before publishing.
- Keep it human. A short, sincere message usually means more than a polished statement. Mention specific contributions only if you know them to be accurate.
- Avoid commercial calls to action. A tribute is not the place for links to products, tickets or offers.
Verifying what you read online
Pages with titles naming a person and the word "obituary" sometimes appear online without any genuine connection to the individual. Before sharing, check that the information comes from the family, a recognised funeral home or a reputable local newspaper. Spreading unverified details can cause real distress.
Tone across channels
Whether the message appears on a website, in a newsletter or on social media, keep the voice consistent and restrained. Choose neutral visuals, turn off automated replies that might seem flippant, and give staff guidance on how to respond to condolences.
For more on thoughtful, audience-centred communication, browse our Insights, or see how we approach brand voice through our services.
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